DryFly's business presentation- A VERY GOOD READ~ http://www.agbizcenter.org/FilesUploaded/file/Dry%20Fly%20Distilling_No%20Pics.pdf
Their Goals and they are putting 1+million in to the business- "
Our selling 3000 cases in year one makes us one of the largest US small distillery startups thus far.
2000+ cases of sales in year 1
Grain to bottle
S Precise and professional branding
Appear much larger than we are
5 states by end of Y1
Lose less money in month 12 than in month 1
In their words- It would take a full time sales force of 3-4 people, $400,000 plus in Y1 marketing, 24 hour plus distillation on a 1000 plus liter pot still to be able to do the 10,000. WE ARE NO WHERE NEAR THIS!
From ADI some references (going to see what I can find at local library):
1. Whisky: Technology, Production and Marketing. Edited by Inge Russell, Charles Bamforth, and Graham Stewart ISBN 9780126692020 (Highly recommended)
2. Fermented Beverage Production, Second Edition (Paperback) by Andrew G.H. Lea (Editor), John R. Piggott (Editor)
3. Fundametal of Distillery Practice by Herman F. Willkie and Joseph A. Prochaska. Published by Joseph E. Segram & Sons 1943
4.The Science and Technology of Whiskies. Edited by J. R. Piggott, R. E. Duncan, & R. Sharp. ISBN 9780582044289
5. Distilled Beverage Flavour, edited by J.R. Piggott and A. Patterson, Ellis Horwood Series in Food Science and Technology. (This isn’t for beginners.)
6. The Alcohol Textbook is sold out. Order the CD: http://www.murtagh.com/textbook-4 CD.html
7. The Whisky Distilleries of the United Kingdom by Alfred Barnard, 1887. This was reprinted in 1969 and again more recently.
8. The Manufacture of Whisky and Plain Spirit by J.A. Nettleton, 1913 and his 8 other books published from 1881 to 1897.
9. Illicit Scotch by S.W. Sillett, 1965. These book are for the start up distiller.
1. Making Pure Corn Whiskey by Ian Smiley. Ian also wrote the how to section of this book. ISBN 0-9686292-1-0 http://www.home-distilling.com/
2. Alcohol Distiller’s Handbook, Desert Publications. info@deltapress.com
3 . Craft Whiskey Distilling, by Bill Owens / American Distilling Institute
Great marketing reminders:
http://www.agbizcenter.org/FilesUploaded/file/Marketing%20Craft%20Distilleries.pdf
DryFly's business presentation- A VERY GOOD READ~
http://www.agbizcenter.org/FilesUploaded/file/Dry%20Fly%20Distilling_No%20Pics.pdf
Their Goals and they are putting 1+million in to the business- "
Our selling 3000 cases in year one makes us one of the largest US small distillery startups thus far.
2000+ cases of sales in year 1
Grain to bottle
S Precise and professional branding
Appear much larger than we are
5 states by end of Y1
Lose less money in month 12 than in month 1
In their words- It would take a full time sales force of 3-4 people, $400,000 plus in Y1 marketing, 24 hour plus distillation on a 1000 plus liter pot still to be able to do the 10,000. WE ARE NO WHERE NEAR THIS!
http://www.ibisworld.com/
San Francisco World Spirits Competition
http://www.sfspiritscomp.com/
American Distiling Insitute
http://distilling.com/
http://distilling.com/PDF/2012direct.pdf
MARKETING:
http://distilling.com/PDF/adrate.pdf
Universal Packaging
http://www.unipack.ca/
NAICS Code for Distilleries:
http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t#none
312140
http://censtats.census.gov/cgi-bin/usac/usacomp.pl
Oregon Info on Distillery:
http://www.oregon.gov/OLCC/craft_distilleries.shtml
http://www.pdxfoodpress.com/2010/09/distillery-row-the-embodiment-of-portland-spirit/
WE DO HAVE A FEW FESTIVALS-- http://www.nwwinefestival.com/
http://www.strength.org/portland/
http://distillersfestival.com/
From ADI some references (going to see what I can find at local library):
1. Whisky: Technology, Production and Marketing. Edited by Inge Russell, Charles Bamforth, and Graham Stewart ISBN 9780126692020
(Highly recommended)
2. Fermented Beverage Production, Second Edition (Paperback) by Andrew G.H. Lea (Editor), John R. Piggott (Editor)
3. Fundametal of Distillery Practice by Herman F. Willkie and Joseph A. Prochaska. Published by Joseph E. Segram & Sons 1943
4.The Science and Technology of Whiskies. Edited by J. R. Piggott, R. E. Duncan, & R. Sharp. ISBN 9780582044289
5. Distilled Beverage Flavour, edited by J.R. Piggott and A. Patterson, Ellis Horwood Series in Food Science and Technology. (This isn’t for beginners.)
6. The Alcohol Textbook is sold out. Order the CD: http://www.murtagh.com/textbook-4 CD.html
7. The Whisky Distilleries of the United Kingdom by Alfred Barnard, 1887. This was reprinted in 1969 and again more recently.
8. The Manufacture of Whisky and Plain Spirit by J.A. Nettleton, 1913 and his 8 other books published from 1881 to 1897.
9. Illicit Scotch by S.W. Sillett, 1965.
These book are for the start up distiller.
1. Making Pure Corn Whiskey by Ian Smiley. Ian also wrote the how to section of this book. ISBN 0-9686292-1-0 http://www.home-distilling.com/
2. Alcohol Distiller’s Handbook, Desert Publications. info@deltapress.com
3 . Craft Whiskey Distilling, by Bill Owens / American Distilling Institute